During its traditional upfront held this week in Mexico, Eddy Ruiz, President and General Manager at A+E Networks Latin America, highlighted the growth of all the company’s brands in audience (A&E, History, History 2 and Lifetime) during 2019, and said that it is ‘an important growth in a so much fragmented market, and that has to do with programming, but also with the original productions that we have been doing’.
On the one hand, the executive highlighted the acquisition of all Narcos seasons, which, unlike Netflix, features the voice of Pablo Escobar. He also confirmed the launch of Metropoli (A&E), El Chapo and Hernan, which will have a second season next year. The A+E Latin America premium series line is completed with El Embarcadero (Lifetime), which also has its second season confirmed for 2020.
Other series that will also be part of the A+E Networks Latin America catalog for next year will be Cam Alert, Metro en acción, Matrimonio a primera vista Latinoamérica, Metropoli Ciudad de Mexico (second season) and Desafio sobre fuego Latinoamerica 3.
‘This year’s results show that, A&E increased its audience by 10%, History 23%, while Lifetime by 8% and History 2 by 72%’, said the executive in relation to A+E channels performance during 2019.
Ruiz also said that A+E will make available 4 thousand hours of content in Spanish and 4 thousand in Portuguese. ‘It is an offer that we started this year, and that we will offer from the first quarter of 2020 to all cable distributors and operators, who are already showing interest’, he said.