Adriana Naves, Head of Content Distribution Latam at Roku: “Mexico is our largest country”

Adriana Naves, Head of Content Distribution for Latin America at Roku, announced that Mexico is the largest country for the company internationally, on the first day of Nextv Series Mexico 2021. During her participation in the panel “From pay TV to virtual operator with integration of third-party apps“, she said: “In Mexico, if someone wants to be in streaming, they have to join Roku

On the other hand, Naves also spoke about how Roku differentiates their local offer for Latin America from their global product, after confirming that the company reached 55 million users worldwide. “There is another type of content, all services have local content, the communication for the end user is different. We work with the team in the region to be able to locate the product for the end user”, she explained.

Grigory Parra Vorobiov, Sales Director North Latam at Seachange, also participated in the panel and provided his point of view on the options for operators who aspire to become super OTT aggregators like Roku. “Hybrid options are an option to explore, with a short-term migration plan that assesses the costs and challenges of hybrid STBs“, he explained.

David Paul, Director Sales Business Development Latam at iWedia, who was also part of the meeting, warned that for many operators the real challenge will be to adapt their STBs and software to support the high processing power required by some of the most advanced platforms on the market, which also use a lot of memory.