ADM, RAI partner for joint production initiatives

Middle East-based broadcaster, Abu Dhabi Media (ADM) has entered a strategic partnership with Italian broadcaster, Radiotelevisione italiana S.p.A (RAI), for the transfer of knowledge and best practice in the production of media content.

“This MoU is yet another significant milestone in ADM’s mission to build awareness of UAE’s achievements locally, regionally and internationally, and reaffirms the nation’s leadership position as an international cultural, economic and financial hub,” said Mohamed Ebraheem Al Mahmood, ADM’s chairman and MD.

The partnership will take up combined communications and initiatives in the fields of brand to promote activities to diverse audiences across local and international markets.