ADDA becomes the first Latin American series to be released in Holland

Amar Después de Amar, (ADDA), a Viacom International Studios (VIS) series, premiered in Holland through Dutch Channels, and became the first Latin American production in reaching that market. Apart from Holland,, the original series has already arrived at multiple markets, such as Bolivia, Chile, Honduras, Israel, Poland, Uruguay and Vietnam. In addition, adapted versions of the format were made in Greece,, the Middle East, Mexico, Portugal and Spain.

‘It is a real pride to have achieved this series positioning in such important and different markets. It is a double satisfaction when our content achieves successful results in each of those markets, because it contributes to our expansion around the world’, said Elena Antonini, Director Content Sales & Co-production at Viacom International Studios. From Dutch Channels they also expressed themselves about the ADDA arrival at Holland through Iemke Ross, Director Content & Programming at Dutch Channels. “We are very happy to have came to terms with VIS for ADDA, a high quality international production. This type of content can adapt itself perfectly to our audience’, he said.

ADDA tells the story of two couples who lived a forbidden love. Its narration in two different times and quality production managed to turn this VIS series into a worldwide success, chosen by several audiences. ADDA was written by  Erika Halvorsen and Gonzalo Demaría, and was developed by the team in charge of Mercedes Reincke, VP Content Development at VIS Americas.