State broadcaster Abu Dhabi Media has expanded the distribution of its children’s brand Majid with the launch of Majid Universe, an app that takes some of the Arab region’s favourite cartoon characters to the digital age.
Available on iOS and Android devices and Apple TV, via monthly and annual subscriptions, the Majid Universe app will give users access to watch, read and play an 800+ hour library of content, live and animated TV shows, games, and over 2,000 Majid magazines dating back to 1979 – with some having never been seen by the public. Families will also be able to leverage one Majid Universe account across five devices, with users able to create personalised avatars and playlists.
It has to be noted that the Majid Universe app also grants users access to exclusive Majid world content, including My Little Pony Friendship Magic Rainbow Roadtrip, Charley Goes to School, Pablo S2, and many more. Users will also have access to the Freej series, which focuses on Emirati women and their lives in a residential neighbourhood of modern-day Dubai, and the animated Mansour comedy series, which centres around an active, life-loving, 12-year-old boy and his adventures with best friends, Obaid and Salem.
Mariam Al Serkal, Head of Majid Platform at ADM, commented on the launch of the app saying: “Building on a legacy that spans over four decades of original beloved IPs, the Majid Universe app is groundbreaking in its own right – not only does it feature the region’s largest library of Arabic original programming, animated and live-action, it’s also the first-ever, multi-experiential app for children in the Middle East, offering video content, e-magazines and interactive games, a reflection of the wholistic value that ultimately sets the Majid Universe apart. We can’t wait for both children and adults to connect with Majid’s extensive library of both nostalgic and modern content that speaks to today’s audience in unique, accessible and entertaining ways”.
To recall, the Majid Universe app is part of a major digital overhaul of Majid content, which is available on a monthly subscription of only $4.63 in the UAE, $4.53 in Saudi Arabia and $2.55 in Egypt. Users can avail a 35% saving when choosing an annual subscription, with costs of only $36.21 in the UAE and Saudi Arabia, and $19.74 in Egypt.