Monthly Archives: December 2021

WarnerMedia se alía con Tastemade y asume sus ventas publicitarias en América Latina

WarnerMedia y Tastemade llegaron a un acuerdo para que el equipo comercial del gigante del entretenimiento asuma las ventas publicitarias de la marca de contenido gastronómico multiplataforma en América Latina, con excepción de Argentina y Brasil, donde la compañía conservará la gestión en manos de su propio equipo.  A través de la alianza, que comenzó [...]

Uruguay lanza OTT de películas y series nacionales CineUy a través de Vera TV

El Instituto Nacional del Cine y Audiovisual Uruguayo (INCAU) y la Asociación de Productores y Realizadores de Cine de Uruguay (Asoprod) lanzaron CineUy, una plataforma de streaming que ofrece un amplio catálogo VoD de películas y series nacionales para el público local, desarrollada sobre Vera TV, la OTT del operador Antel.  Para acceder a la [...]

Entel Chile se alía con Teads para campaña segmentada sin cookies

El operador Entel Chile lanzó su primera campaña de publicidad segmentada sin cookies, en colaboración con Teads, la plataforma de medios que trabaja con los principales anunciantes del mundo digital, con el fin de garantizar la protección de la información de sus usuarios y la sostenibilidad de datos.  En el último tiempo, fueron varios los [...]

Anghami launched a new original podcast ‘Shagaf‘

Anghami, the audio streaming platform, has launched a new original podcast titled Shagaf, featuring Arab women entrepreneurs from the fields of business and technology. The show is hosted by female entrepreneur Emon Shakoor, who is the founder and CEO of Blossom Accelerator, Saudi Arabias first female-focused accelerator. According to Shakoor, the podcast is described as [...]

HBO’s Gossip Girl reboot now available on Showmax

Showmax announced that the first 10 episodes of HBO’s Gossip Girl reboot are now available with the final two episodes coming express from the US on 10 December 2021. The reboot’s launch saw it trending at #1 on Twitter and generating over 15 billion total social impressions, pulling in a record number of viewers over [...]

Mauritius Telecom to bring UEFA Campions League

Mauritius Telecom and Showmax, the Multichoice-owned local streaming service, have partnered up to bring UEFA Champions league and major football leagues to my.t customers and football fans in Mauritius. Through this partnership, my.t customers will be able to access Showmax Pro features the UEFA Champions League, Europa League, English Premier League, FA Cup, Serie A, [...]

Televisa launches Blue To Go Sports OTT

The Mexican entertainment giant, Televisa, launched its own streaming platform specialized in sports content, Blue To Go Sports, a few days ago. Although there has not yet been a statement or notice from the company, the service is already available in Mexico, Costa Rica, Nicaragua, Guatemala, El Salvador, Honduras, Panama and the Dominican Republic. For [...]

US Democrat congressmen spokes against WarnerMedia-Discovery merger

A group of more than 30 members of the United States Congress spoke out against the merger process between WarnerMedia and Discovery, and requested through a letter that the approval of the transaction, valued at USD 43 billion, must be carried out more rigorously by regulatory entities. “In particular, the merger threatens to increase the [...]

Xandr standardizes video content to improve monetization on its platform

Xandr, AT & T’s advanced advertising company, introduced a new feature to its platform, which enables improved monetization of video content through metadata standardization. During the announcement, the company explained that the tool will take the unique gender values, simplify them and divide them into standardized categories, also specifying the duration, format, genre, rating, channel [...]