Durante “Oportunidades de publicidad avanzada en canales de TV abierta”, panel inicial del día 1 de Nextv Ad Latin America, Alina Arango, VP Comercial de Canal 1 (Colombia), aseguró que, hace dos años, el canal realizó una prueba piloto con una herramienta de TV attribution y, luego de los buenos resultados obtenidos, la compañía ya [...]
During ‘Advanced advertising opportunities for FTA broadcasters’, the first panel on Day 1 of Nextv Ad Latin America, Alina Arango, Commercial VP at Canal 1 (Colombia), reported that, two years ago, the channel made a first trial with a TV attribution tool and, after the good results it featured, the company is already working with [...]
Safaricom has introduced new campaign that will see subscribers receive free data every day depending on their data usage profiles. The campaign is designed to enable subscribers to redeem free daily internet offers depending on their use by dialing *544# every day for the next 90 days. The campaign is intended to empower more subscribers [...]
Extreme E has partnered with video game development and entertainment company One Earth Rising to create HighVoltage, a new channel on Twitch.tv – the live streaming platform for gamers. Hosted daily, the Twitch.tv streaming channel will be home to the video games and competitions while highlighting #racefortheplanet – the channel’s purpose-driven message. The channel will [...]
MultiChoice has introduced its first African-focused telenovela channel, Novela Magic, to provide the best African telenovelas on one easy-to-access platform. The channel will also honor the vast range of cultures and languages on the continent through a diversity of original homegrown stories and local creative talent. Novela Magic on DStv channel 165 is available since [...]
WarnerMedia (AT&T y Discovery) anunció este miércoles 26 de mayo que HBO Max, su nuevo SVOD OTT, será oficialmente lanzado en América Latina el próximo martes 29 de junio. La compañía confirmó que el acceso a la plataforma en la región podrá realizarse desde smartphones, tablets, smart TVs, streaming devices compatibles, y mediante su versión [...]
WarnerMedia (AT&T and Discovery) has announced this Wednesday, May 26th, that HBO Max, its new SVOD OTT, will be officially launched in Latin America on Tuesday, June 29th. The company confirmed that access to the platform in the region can be done from smartphones, tablets, smart TVs, compatible streaming devices, and through its web version. [...]
Como parte de su presentación de resultados financieros del Q1 2021, la Empresa de Telecomunicaciones de Bogotá (ETB) reportó que su base de clientes FTTH se incrementó en un 5,6% en lo que va del año, y finalizó el Q1 2021 con 520 mil abonados, sumando 27 mil nuevos clientes con respecto a los 493 [...]
As part of its Q1 2021 financial results presentation, the Empresa de Telecomunicaciones de Bogota (ETB) reported that its FTTH customer base increased by 5.6% so far this year, and ended Q1 2021 with 520 thousand subscribers, adding 27 thousand new customers compared to the 493 thousand reported at the end of 2020. In addition, [...]
La compañía de telecomunicaciones Telefónica, cuyas operaciones en Colombia y el resto de los países de Latinoamérica -con excepción de Brasil- se conocen bajo la marca “Movistar”, anunció oficialmente este martes 25 de mayo que ha adquirido el negocio de internet fijo de DirecTV (AT&T), que la compañía ofrecía desde 2014 en Colombia, incluyendo la [...]