Etisalat launched new D2C service in MENA
Etisalat, has launched SwitchTV, a new direct-to-consumer (D2C) service based on Synamedia’s Infinite cloud TV platform. Etisalat has partnered with Synamedia as its technology provides flexibility, security and ability to support, monetise and scale multi-screen service with both free and premium live TV channels, catch-ups and on demand. “The SwitchTV OTT service represents a step [...]