Zindagi to increase original programming hours

The premium entertainment channel from Zee Entertainment Enterprises Ltd (ZEEL), Zindagi is expanding its original programming hours and planning to source content from countries. The channel will have five-and-a-half hours of original content daily from Monday to Saturday and its primetime will extend to 11.30 pm.

The expansion of primetime by one hour will take effect on 19 December. Zindagi will launch Turkish drama ‘Kuzey Guney’ at 10 pm, moving the Hindi series ‘Khwaabon Ki Zamin Par’ to a later time band at 11 pm.

We are expanding our primetime by an hour. This will come into effect on 19 December when we launch ‘Kuzey Guney’,” said Sunil Buch, Chief Business Officer of ZEEL.


On the other hand, Zindagi has initiated talks with content producers. The channel is planning to bring hand-picked stories from other countries including Spain, Italy, Latin America, Portugal, Germany and Korea sometime next year.

“We are identifying content from other countries that will fit Zindagi’s brand proposition. We have also started talks with some content owners. We expect to acquire telecast rights by next year,” added Buch.