Zenga TV adds HD, live and VOD features on their mobile TV app

Zenga TV, India’s key Mobile TV content provider launches new virtual HD mobile TV along with social integration. Additional features such as dynamic categories with search optimized directory listing, personalized playlist viewing are also a part of this app. This advanced app offers HD viewing features and provides a faster in-app browsing experience for Live TV, movies and VOD services. The ability to pause and play VOD and movies are also available and is being considered as the next evolution in mobile TV experience.This service is offered along with their bouquet of 130 channels.

Mr. Abhishek Joshi, CEO, ZengaTV, adds “With this new app we have focussed on the needs of our two core constituencies, viewers and advertisers. Mobile advertising has been growing at exponential rate and video / mobile TV is one of the most compelling content options for advertisers. Being a free app, it was imperative that the experience for both, users and advertisers is superlative, and accordingly we have delivered.”

The app also supports many advertiser friendly features including Rich Media, Preroll videos, and Ad wrapping technology that allow ads to be played at launch and closure of app. The company has invested close to 2000 man hours of R&D for rolling out this app. Zenga TV is accessible through majority of mobile networks such as Airtel, Aircel, BSNL, MTNL, Reliance, Docomo, Idea and Vodafone and has close to 22 million monthly unique users. This platform offers more than 130 TV channels and more than 10,000 Movies.