Zee Entertainment Enterprises Limited (ZEEL) the Indian media and entertainment company and owner of more than 35 channel announced its expansion toward latin America, the instruments of this exportation are a Spanish-language based Bollywood production and two channels named Zee Mexico and Ecuador. With this ZEE is the First Indian broadcaster to venture into LATAM.
Amit Goenka, CEO – International Broadcast Business, ZEEL declared about this new crucial step in the company’s future :“After Zee Mundo’s success in the US Hispanic market, where the channel’s unique offering has captivated viewers, we are now set to increase our footprint with a strategic expansion into Latin America. This is a key market for us and we want to take this channel to the length and breadth of audiences in both Spanish-speaking and Portuguese-speaking Latin America. We are launching our channel on the region’s biggest platforms – Sky in Mexico and TV Cable in Ecuador and soon we will be expanding across Latin America.”
Javier Lopez Casella, Head of Business US Hispanic and LATAM “We are excited to entertain Latin American audiences with the region’s first dedicated Bollywood movie channel, Zee Mundo, which will be present on the biggest platforms in the region — Sky in Mexico and Central America and TV Cable in Ecuador. Even before its launch, the content and concept of the channel has already received great acceptance on social networks in Mexico. Going ahead, with our appealing value proposition, we hope to satisfy viewers’ demands for content that is fresh and different from what is currently available.”