ZeeTV is bringing the well-anticipated drama, ‘Piyaa Albela’, alongside its live streaming on dittoTV on March 6, this year. DittoTV will thus enhance its Live TV offer of more than 90 channels to its subscribers.
The series is a mix of comedy, drama, romance and spirituality and will be aired daily. It can be viewed on Android alongside iOS phones or any connected devices with a monthly charge of 20 INR (0.30USD).
Commenting on the launch of this new show, Z5 Business head of digital Archana Anand says, “dittoTV enables its subscribers to stay updated with all the diverse and gripping content that ZeeTV has to offer”.
She also said: “We are extremely excited to bring Sooraj Barjatya’s romantic drama, Piyaa Albela, to viewers on our platform, dittoTV which allows viewers to catch their favourite programs live and on-the-go on their smartphones and internet connected devices, offering them the convenience of watching their favourite shows when they do not have easy access to a television set”.
“With viewers increasingly becoming more selective about what they watch, it is highly essential to introduce differentiated and innovative content, which resonates well with the audience”, she further added.