Zee Entertainment Enterprises Ltd, which is India’s second largest media company is likely to launch a new general entertainment channel under Zee Network. The news of the GEC is expected to be announced in a few months.
The Zee Group has been quietly increasing its brand taking advantage of India’s digitisation drive. On August, it announced a new interactive channel for movies called &Pictures as well as a new brand called &. Most likely the new channel will be started under this brand, reports Indiantelevision.com.
In the same month it also announced the launch of a new free-to-air channel in the terrestrial space called Anmol. It has claimed that it will be adding plenty of original programming to Anmol. Most recently it also secured a deal with VOD provider, Voddler Group, to strengthen the content of its OTT service Ditto TV. The group has also struck a deal with Pakistan’s Geo TV and has bought 20 new programs from Geo TV recently.