The media company, Zee Entertainment Enterprises (ZEEL) is expanding its reach in the Francophone African countries. The company is collaborating with TNTSAT in Africa, the French digital terrestrial television network in Mali for the launching of two of its channels, Zee Magic and Zee Cinema.
Amit Goenka, the CEO – international broadcast business at ZEEL, commented on the development: “ZEE will be making further inroads into the vast continent of Africa with our entry into the French-speaking country of Mali. Sharing our existing channels – Zee Magic and Zee Cinema with new audiences is a huge achievement for us and we thank TNTSAT for allowing us to bring the best of Bollywood to all their viewers in Mali”.
While Zee magic is a general entertainment channel, Zee Cinema will be a movie channel dubbed in French. To recall, the company already partners with DStv, the African DTH platform for the launch of Zee Bollymovies (channel 114) which is a Bollywood movie channel dubbed in English.
Elsewhere, Harish Goyal, the CEO of Zee TV Africa revealed: “In another major deal, within just four weeks of its launch, our 24-hour dedicated English-dubbed Bollywood movie channel, Zee Bollymovies will now be available on DStv, the largest DTH platform in Sub-Saharan Africa”.
Further commenting, he said: “ZEE has already witnessed tremendous success over the past two years on DStv with Zee World, its English-dubbed General Entertainment channel and with the addition of Zee Bollymovies on this platform, we hope to further raise the level of entertainment for our dedicated viewers”.