ZEE Entertainment Enterprises Ltd (ZEEL), has sealed the deal with Eccho Rights, the global content distributor. Four blockbuster television series will be aired on Zindagi, the Premium Entertainment Channel. This follows the acquisition of the Ukrainian series, ‘Snowdrop’ by ZEEL, which took place last week.
Sunil Buch, the Chief Business Officer, at Zee Entertainment Enterprises Ltd. (ZEEL), commented about the development: “We have associated with Eccho Rights with an objective of bringing the best stories from across the globe to our viewers on Zindagi. Eccho Rights is a leading distributor of some of the best content from across Asia, Latin America, Europe and Turkey”.
Further, he said: “This association has aided us in fulfilling our promise to provide handpicked stories with differentiated, finite and realistic content and become the only Indian television channel to provide a truly global viewing experience”.
On the other hand, Nixon Yau Lim, Head of Asia Pacific at Eccho Rights, said: “Turkish drama has been flourishing on Indian Television and we expect the latest titles to follow suit”.
“What sets this deal apart is probably the inclusion of Snowdrop. It demonstrates the thirst for great television from all over the world and we are so happy to be involved at a time when Ukrainian TV in particular is getting a lot of well-deserved attention”, he added.