Zain launched new SVOD platform, PlayVOD

Zain has just announced the launch of its unique subscription video on demand (SVOD) service, ‘PlayVOD’, in partnership with Digital Virgo which is a France-based specialist in telecom payments, monetization and digital marketing. With this new service Zain Kuwait’s offers 2.8 million customers access to a wide range of popular movies and TV series, mixing international and regional content.

PlayVOD is currently live in 12 countries and available in five languages, and has a library of 3,000+ movies and TV series, including access to a wide range of movies and TV shows from MBC, one of the largest production houses in the region. Zain customers can subscribe to the premium VOD service using Direct Carrier Billing (DCB).

Modhey Al Sabah, Chief Government Affairs and Business Development Officer, at Zain Kuwait said, “the launch of PlayVOD in Kuwait is another example of Zain’s pioneering approach to delivering the most compelling user experiences as we transform to become a fully integrated digital lifestyle provider. Our Group-wide API program has made partnering with leading technology and over-the-top (OTT) content providers such as Digital Virgo much easier, with the result being services such as PlayVOD being brought to market much more quickly.”

Guillaume Briche, Digital Virgo CEO, commented, “The launch with Zain Kuwait illustrates how we intend to strengthen our international development, particularly in Africa and Middle East, teaming up with major telecom groups to increase our visibility within the digital ecosystem. In these regions, our positioning as an expert in payment, monetization and marketing is unique, and allows us to bring significant value to mobile operators and their end-users.”