YuppTV signed content deal with Arré for original content

YuppTV, the Over-the-Top provider of South Asian content, has sealed the pact with Arré, the Indian entertainment content platform. Popular and up-to-date web-series, reality shows, social experiments, documentaries and non-fiction products from Arré’s content dictionary will be made available on YuppTV Bazaar, the online marketplaces for on-demand video content.

The two well-known trending web-series by Arré include A.I.S.H.A-My Virtual Girlfriend and I don’t watch TV, will be hosted by YuppTV Bazaar.

“Arré, as a new-age digital entertainment and infotainment media brand, resonates with the present day users, millennial and others. We are glad to be partnering with these creative mavericks and hosting their original series for our existing and new Bazaar users”, said Uday Reddy, the chief executive officer and founder of YuppTV.

On the other hand, B.Saikumar, founder and managing director from Arré commented on the link-up: “Arré is excited to reach out to an Indian and Worldwide audience through YuppTV Bazaar’s OTT platform. We look forward to a long-term association with YuppTV and hope to partner on many more content offerings for a vast section of passionate and engaged viewers on YuppTV Bazaar”.