YouTube to launch ad-supported original shows

During a presentation at NewFronts, YouTube announced that beginning later this year it will launch seven new ad-supported shows, featuring celebrities such as Ellen DeGeneres, Katy Perry and Kevin Hart, among others.

“With these new shows, brands can be a part of content that’s generating buzz around the world”, said in a blog post Robert Kyncl, Chief Business Officer at YouTube.

Bloomberg reported that YouTube will fund more than 40 original shows and movies in the next year, spending hundreds of millions of dollars, according to a person familiar with the plans.

The lineup of seven new shows includes “Ellen’s Show Me More Show”, a twice-a-week series built just for YouTube, giving fans behind the scenes access to some of the biggest stars and her favorite moments. In turn, in “Kevin Hart: What the Fit?” the actor will team up with celebrity friends and YouTube stars each week as they attempt to master a different workout routine.

In addition, “I Am: Demi Lovato” will reveal a yearlong personal journey of music reinvention as she dives into the writing and recording of her new album, while “Katy Perry Live Special” will take viewers into the world of this pop star.  Other titles that will be available are: “The Super Slow Show”, “Best.Cover.Ever” and “Good Mythical Morning”.

“We’re turning the infrastructure we’ve built for original programming into supporting our biggest partners, Kyncl said in an interview. “Nobody is doing it the way we are. Nobody can release originals on a global basis with the scale we have in advertising”.