Youtoo, a US-based software company supplying end-to-end interactive TV and gaming services to the TV industry, is establishing a base in Dubai to launch Social TV in Middle East and North Africa region.
“Social TV allows viewers to directly interact in real time with TV programming using video, pictures, voting and social media for people to experience themselves on TV in full broadcast HD quality from the web or their mobile device. This revolutionary software changes the way everyone views and interacts with television,” said Christopher Wyatt, founder and CEO of Youtoo Technologies.
Youtoo Technologies is working with some of biggest media names in the MENA region to introduce interactive TV to the market and has roped in unnamed investors to set up Youtoo Technologies Middle East. Subscription fees for Social TV will range from AED 12 (USD 3.3) to AED 20 (USD 5.4) a month.