The Yahlive in UAE and Entertainment Reality TV Hub (EARTH) announced a new multi-million-dollar deal to launch a new direct-to-home (DTH) service in the UAE and Saudi Arabia. The new service will roll out in August, with customers being able to watch dozens of new TV channels in Urdu, Hindi, Tamil, Sinhali, Bengali, Tagalog and Malayalam.
The Abu Dhabi satellite operator said it will serve five new communities, including Pakistanis, Indians, Bangladeshis, Sri Lankans and Filipinos living in the GCC. The launch of the new set-top box is in line with Yahlive’s strategy of bringing in-demand news and entertainment content to different targeted communities.
Sami Boustany, CEO of Yahlive said: “After serving Farsi, Afghan, Kurdish, Arabian Maghreb and Balkan communities for many years, we’re honoured to expand our reach to five more communities. The programming available with the set-top box is filled with exciting content that will take our viewers back in time, watching their local favourite TV shows.”
On the other hand, the CEO of Earth, added: “We are excited to launch this new service on their East beam covering South West Asia and the GCC, and look forward to providing our viewers with unlimited hours of premium content.”
To recall, Yahlive was launched in 2011 and has been operating as a network to broadcast free-to-air satellite television.