Viu, the over-the-top (OTT) platform from Vuclip, will soon be launching original content in local languages, kicking off with Telugu. The platform has collaborated with local production houses for this new service.
To begin, Viu has partnered with Annapurna Studios (Telugu production house) for the co-production of ‘PillA’, in association with digital networks, Tamada Media. It will be released in the next three months of this year. Another co-production is a comedy show entitled ‘Pelli Gola’.
Further, Viu will introduce original Telugu short-format shows named ‘Munching with Mahathalli’ and ‘Cinema Pichollo’, having as co-producer, Tamada Media again and Whacked Out! Media respectively. ‘Munching with Mahathalli’ consists of 26 episodes where Jahnavi Dasetty conducts interviews with characters of the Telugu film industry.
The other show, ‘Cinema Pichollo’, will feature ‘Viva’ Harsha, anchoring the show which will consist of 26 episodes as well.
Vishal Maheshwari, the country head, at Vuclip India, said: “We know the kind of fervour Telugu films evoke. As a brand, we are a celebration of this fandom and are proud to partner Annapurna Studios, one of the best production houses in the business. Going regional with our originals content strategy is a means to bring premium local entertainment to the global Telugu audience”.