Premium video-on-demand (VoD) service Vuclip will stream its content to the newly released in India Amazon TV Stick. Allowing Viu to access their content on their television sets.
Viu is part of a deal that will result in the streaming of premium content. Such as ‘Gehraiyaan’ and ‘Spotlight’, and Nagarjuna’s Annapurna Studios, such as ‘PillA’ and ‘Pelli Gola’
Vuclip India country manager declared Vishal Maheshwari said, “Viu content is being applauded across different media and the Fire Stick coming to India was an opportune moment for us to take it to a wider audience. Even as adoption of mobile devices and multiple screens grow at a rapid pace, the television screen has traditionally been something that brings the family together in India. This gives us an opportunity to give that many more households the pleasure of our premium exclusive content.”
While Amazon Sales General Manager Vijay Talwar declared: ““Fire TV Stick is the best device to stream movies, serials and music on your TV. Viu provides differentiated content that is best viewed on a Fire TV Stick within the comforts of your living room, on a big screen. We are excited to offer Viu’s selection of content for our customers.”
Amazon Stick will also be pairing with other OTT platform such as YuppTV and CBS all access.