Young subscribers of Voot, the online video streaming platform of Viacom18, will soon be spoilt. The mentioned VOD service provider and Turner has written a new page. They are eventually tying up for a content deal in the kids’ section, for the broadcasting of video programs such as the popular ‘The Powerpuff Girls’, ‘Ben 10’, ‘Roll No.1’, in addition to ‘Dora’, Spongebob’, ‘Pokemon’, ‘Shiva’, ‘MotuPatlu’.
This new collaboration will boost up Voot’s popularity for content providing in the kids’ section, with the addition of the Turner bouquet to the already existing 100 characters in Voot’s library, without mentioning the Nick shows and more than 7000 new videos on the application and website.
Speaking on the new deal cemented, Gaurav Gandhi, the chief operating officer at Viacom18 Digital Ventures, said: “With close to one-fifth of all viewing on Voot coming in for Voot Kids already, we clearly have managed to catch the attention of one of the most discerning audiences and the true digital natives. With this multi-year strategic tie-up with Turner India, we are adding to the depth and variety of content for this audience”.
On the other hand, Siddharth Jain, the senior vice president and managing director, South Asia, at Turner India, commented: “We at Turner are dedicated in engaging consumers and collaborators in new ways to develop immersive worlds that enable our fans to experience our brands, franchises and content wherever, whenever and how ever they like. The collaboration with Viacom18 is a strategic move towards achieving this objective of being where our fans are and we know from our own New Generations 2016 research that 71% of today’s plurals are mobile phone users and 30% of them are on surfing the internet”.
Elsewhere, Sudhanshu Vats, the group’s chief executive officer of Viacom18 added: “Online kids content is one of the major white spaces that exists in the country today. Through a dedicated offering within VOOT, called VOOT Kids we had started our journey to create the largest online destination for kids’ content in India. This vision saw us aggregate content from both within our network brand Nick and outside, to launch with over 7000 videos of kids’ content. This strategic partnership with Turner India will further bolster our content repository for VOOT Kids. Additionally, this also brings two powerhouses of kids’ content on a singular platform to bring forth the best viewing experience for our loyal little viewers”.