Voot, Viacom 18’s OTT service available via app for Apple, Android and desktop just leap forward the future with the transformation of the mobile website into a Progressive Web App (PWA) the latest google trend in term of mobile web surfing.

Voot already has a native app and desktop website but this new technology allows for impressive results announced by the company such as 80% reduction of the loading time, 19% reduction in user abandonment or even 77% increase in conversion from visitor to video viewer.

This new feature included offline cache, notifications and the capacity to launch the webpage as a native app.

Rajneel Kumar, Head Product and Technology, Viacom18 Digital Ventures commented: “We have moved the needle very significantly when it comes to user experience on the Mobile Web by adopting PWA,.All the time and effort we’ve spent on technology and UI changes as well as optimizations seem to be showing very positive results. We are going to continue to refine this further and we are confident that we will continue to see significant consumer lift.”

Voot is now available as a native and mobile web app with more than 35000 hours of premium content, partnership includes MTV and Colors. As well as Viacom18 exclusive content

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