Vodacom and Rocka partnered to find South Africa’s next big music superstar by launching a new TV show called The NXT LVL. The show will first screen on Mzansi Magic, DSTV channel 161 on Wednesday 04 October. It will run for 10 weeks and will be presented by renowned TV personality Denise Zimba alongside Mzansi’s own music icons and show mentors: DJ Zinhle, Danny K, Euphonik, Riky Rick and Durban’s Big Nuz.
Euphonik said, “This is more than just a music show, it’s about building future entrepreneurs. Successful artists are those that are able to build their brand beyond the stage”.
Vodacom NXT LVL was launched in 2016 as a platform providing all young South Africans under the age of 25 the opportunity materialises their dreams by giving them access to all the things they love. This includes data, rewards and music. The show focuses on the development of talent through various platforms that focus on mentorship and coaching.
Thami Silwana, executive head: Youth Segment said, “To be a successful artist, one requires more than just talent. This is one of many lessons our mentors have given to our five contestants. When Vodacom launched the NXT LVL Youth sub-brand, our aim was to ensure that we give the youth access to the things they love. We have been able to achieve this through a number of initiatives, one of which has been the successful NXT LVL soccer search in 2016. We do this in addition to offering some of the best value for money bundles in the market – so our youth customers get the access to get to their NXT LVL.”