Viu to launch Vikram Bhatt’s original production

Viu, the video-on-demand service owned by PCCW Media, has announced the forthcoming release of two new shows within the next three months. They will be co-produced by Vikram Bhatt, the Bollywood director and producer. The shows are yet to be entitled and will be co-produced, as well, by Culture Machine, the digital media company.

One of the shows is an urban thriller with supernatural elements and the other one will revolve around the life of a Bollywood star who against all odds made its way to become a superstar. Cast for the shows will be introduced in two weeks’ time.

Vishal Maheshwari, head of Vuclip India, the company that powers Viu’s VOD service, commented about the announcement: “With an auteur par excellence like Vikram Bhatt presenting the soon to be launched shows, subscribers of Viu should be in for a visual treat come 2017”.

Bhatt, on the other hand, said: “Always exciting to work on projects for a digital audience. The creative challenge is to hold on to their attention and make them want for more”.

“The allure of the paranormal that plays on in your minds and the vicarious thrill of knowing what it is like to lead the life of a Bollywood star are sure to glue the audience to their laptop or mobile screens”.

Further, he added: “What you can expect is very strong characterisations of the female protagonists”.