Female viewers in Africa will be thrilled with Viasat World. The international entertainment group offering pay- TV channels, is introducing a new entertainment channel called Viasat Life, which will be offering mostly female content. The launch will be carried out across three platforms of Africa.
Taking effect as from January 2 next year, the new channel will be available on Wananchi Group-owned Zuku platform, StarTimes and Intelvision, the broadcasting and telecommunications service provide in Seychelles. Viasat Life will be suitable for both kids and the adults.
The channel will kick off with titles like ‘Wake Up Call’ with Dwayne Johnson, ‘Cooking for Real’, ‘Mary Mary’ and ‘Bridezilla’. Other shows include ‘House of Curves’, ‘I Do Over’, ‘Bye Felicia!’ and ‘The Three Day Nanny’. exclusive premieres of self-improvement-themed programming and factual-entertainment programming from across the world, will be featured on the new lifestyle channel.
Karin Heijink, the VP of products and channels at Viasat World, commented: “We are extremely excited about launching Viasat Life on StarTimes; it represents a thrilling new chapter in our development as a global broadcaster. With its aspirational style of programming, featuring big names from the worlds of food, fashion, movies and music, we believe Viasat Life will resonate with audiences across Africa”.
On the other hand, Michael Dearham, StarTimes’ VP and managing director of media division, said: “We are very pleased to welcome Viasat Life in our platform, reflecting the ambition of StarTimes to always offer more diversified high-quality content”.