In a massive push, Voot will unleash a national marketing campaign with a special focus on the top six markets of Delhi, Mumbai, Bangalore, Kolkata, Hyderabad and Ahmedabad. The campaign has been launched with the objective of making Voot a preferred destination for quality entertainment content consumption through over the top services.
With over 17,000 hours of programming (across languages and genres) including the Biggest TV shows, Blockbuster movies, favourite toons & Voot Originals, Voot proposed a vast catalogue of content. The campaign comprises three TVCs with different protagonists in each of the films- a woman, a kid & a young boy – thereby highlighting the appeal of content available on Voot catering to multiple TGs.
Commenting on the launch of the brand campaign, Gaurav Gandhi, COO, Viacom18 Digital Ventures, said, “Content is at the heart of this business and therefore our marketing campaign also needed to revolve around the addictive nature of the content available on Voot. All our efforts have been to create the Voot experience – both in terms of content & the product offering – that will leave our viewers addicted and therefore keep coming back for more anytime & anywhere.
On the other hand, Voot will also launch the first 2 Voot Originals – Sinskari and Chinese Bhasad. While ‘Chinese Bhassad’ is a web-series written by Raahil Qaazi and directed and produced by Saurabh Tewari; ‘Sinskari’, produced by Monozygotic, is a ‘sinful’ chat show with the ‘Sanskari’ Babuji Alok Nath!