Prime Focus Technologies, the technology subsidiary of the media and entertainment industry, Prime Focus, has been chosen for the delivery of ‘Digital Next’ workflow solution for VOOT, the OTT video platform of Viacom18. Premium kids content (VOOT Kids) and Digital Originals (VOOT Originals) will also be offered by VOOT.
The OTT platform will be provided with metadata tagging, quality control packaging and content delivery by the ‘Digital Next’ using CLEAR Operations Cloud and Media Services. The ‘Digital Next’ offerings actually tackles the challenges faced by the media and entertainment industry in meeting demands of digital consumers. It aims at connecting enterprise and digital ecosystem, OTT solutions and distribution. VOOT will be able, with the help of Prime Focus Technologies, to process more than 25000 hours of content online at a very high speed.
Gaurav Gandhi, COO at Viacom18 Digital Ventures, said: “Our desire to continue entertaining and engaging customers through different platforms and experiences paved the way for VOOT. As digital video market is set to explode over the coming years, we select our partners who not only can manage scale, but also shape industry best practices”.
He further added that: “In Prime Focus Technologies, we found a partner who has the proven experience, mature processes and innovative technology that can handle content processing at scale and with a very quick turnaround”.
Ramki Sankaranarayanan, Founder and CEO of Prime Focus Technologies, commented: “We congratulate the Viacom18 team on their successful launch and are delighted to be working with them to deliver business value in a category that will define the future of the Media and Entertainment (M&E) industry. We are thrilled to be a part of VOOT’s journey in delivering high-quality experience to today’s digital consumers”.