Viacom announces new content sales department

Viacom International Media Networks (VIMN) – Amaricas announced its new sales structure for programming and formats, and named Guillermo Borensztein as VP of sales for Content and Co-productions.

The new department is designed to meet the company’s new sales requirements and increase the content distribution capacity, taking advantage of the experience of VIMN and Telefe combined teams.

The division will be responsible for sales of the company’s complete portfolio in the Americas region, including Telefe and VIMN-Americas original productions, as well as Porta dos Fundos content in Brazil.

“After the acquisition of Telefe, our content offering has increased enormously, now with products for all age groups, from preschool, children and teens, to the coveted primetime adult demo. With this new sales structure, we are well positioned to meet the needs of all our free-to-air TV, SVOD and pay TV customers, “said Pierluigi Gazzolo, President of VIMN Americas.

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