Viacom officially unveiled its new integrated commercial offering with Argentina’s Telefe, the TV broadcaster it acquired six months ago.
Under the slogan “The strength of Viacom – Telefe”, the media company invited its main customers and partners. The event was held at Telefe’s studios located in Martínez (in the north of Greater Buenos Aires) and was attended by the company’s main executives.
“We are happy with the progress of the integration we have achieved in these first six months, which already show that the combination of Viacom – Telefe generates a value far beyond the sums of its individual parts,” said Pierluigi Gazzolo, President of Viacom International Media Networks – Americas.
This consolidation allows Viacom to generate a multiplatform ecosystem that combines Telefe’s experience in the local market, where it leads the TV audience ratings, with global brands such as MTV, Nickelodeon and Comedy Central.
“With this integration we will not only enhance the individual strength of each of our brands through the production of more and better content, but we will also generate relevant synergies for our audience on different platforms,” explained Dario Turovelzky, director of Global Content for Viacom International Media Networks – Southern Cone.
This way, the TV shows of the group will complement each other through several screens, as it already happened with the reality show “Despedida de solteros” (Bachelor Party), which marked the first collaboration between Telefe and MTV.