VEQTA, the sports digital broadcast network of India, has sealed the pact with Major League Baseball (MLB), the professional baseball organization based in the United States.
Following the multi-year deal, the OTT service dedicated to sports content will be streaming more than 20 live games from the MLB weekly during the regular season (April through September). VEQTA will thus be the exclusive OTT rights’ holder over a long term. Full coverage of league’s ‘Jewel Events’- All Star Game (July), Wild Card Games, Division Series, League Championship Series and the World Series (October/November).
Vikram Tanwar, the director of VEQTA revealed that: “We are thrilled to have Major League Baseball, one of the biggest names in the world of sport, partner with us”.
“Baseball has a niche audience here and we wish to grow it further. Through this partnership, Indian baseball fans will have access to exclusive baseball content not available in its entirety on any other platform. VEQTA is proud to bring this experience to India and assert our commitment to offer the best sports content from across the globe to Indian fans”, he added.
Dominick Balsamo, the VP- international media sales and marketing partnerships at Major League Baseball, said that: “MLB on VEQTA will serve Indian baseball fans with comprehensive coverage of the league from Opening Day through the World Series and present the game on an exciting platform that promises to attract new baseball fans and players in India”.