US broadcaster ION Media commissioned a study that revealed that the number of broadcast-only television households has risen 41% to 15.8 million over the past five years.
The study, made by Nielsen, shows that broadcast-only homes have a higher percentage of young viewers (median age 34.5) than total TV households (39.6). Additionally, 39% of broadcast-only homes have children in the household, compared to 34% of total TV households.
The report also finds that broadcast-only homes have higher composition of Hispanic, African-American and Asian households, 42%, compared to 30% of total TV households.
ION Media is an independent, privately held media company launched in 2007. ION Media’s flagship, ION Television, is the most widely distributed and watched independent broadcast network in the U.S., reaching 98 million homes.