Ugandan FA signs deal with StarTimes

The Federation of Uganda Football Associations (FUFA) has bagged a 10-year broadcast and sponsorship agreement with pan-African pay-television operator StarTimes.

The $7.24m worth contract includes broadcast rights and title sponsorship of the Premier League and Big League, the top two tiers of domestic club football.

FUFA president Moses Magogo said, according to local newspaper New Vision, “The modern game needs money and there is no shortcut to that and we shall continue to work harder to get the money. Serious broadcasters invest for a long time and it’s the reason this partnership is for 10 years. This is a huge investment from a partner and we have a lot of confidence in it.”

The StarTimes deal comes after FUFA in January agreed a four-year media and commercial rights deal with local sports production and marketing company Sports Broadcasting – an agreement it stated would be transformational for the sport in the country.