UCC to promote local content in Uganda

The Uganda Communications Commission along with the National Association of Broadcasters (NAB) and the Filmmakers represented by the Uganda Film Council (UFC) have identified ways to promote the development of local audio-visual content in Uganda

The National Association of Broadcasters (NAB) chairperson Mr. Kin Kariisa agreed to adopt the 70% local content requirement by the Commission and requested that the new methodology of measuring local content should take into consideration the different operator niches.

The NAB members proposed the formation of a committee to explore and assess the possibility to buy content in bulk while exploring other areas of collaboration with content producers.

The challenges in respect to children’s content including the availability and high costs of production were highlighted. Mr. Kariisa was concerned that children are consuming foreign content which is not advisable when building the country’s future generation.

Content providers under the Uganda Film Council expressed concern on the amount of cheap unclassified foreign content carried by Free-To-Air broadcasters and the high levels of piracy of local content. Issues broadcaster are experiencing is the high coast of producing local content, the competition between local and international broadcasters and online platforms.