Twitter launches in-stream video ads in Brazil

Twitter announced the launch of the In-Stream video ad format in the Brazilian market. This type of advertising was originally launched in the United States and is expanding to other countries.
This tool uses as main dissemination criteria the target audience of the campaign and the main topics of interest for each consumer. The video contents, created by associated producers, run in various segments in 15 categories, including sports, general and news.
“The In-Stream video ad is the only solution available in the market in pre-roll format in the user’s news feed. It combines premium content in a real-time environment that allows brands to reach a highly qualified and segmented audience. This guarantees advertisers that the videos to which they are associated are relevant to their target audience and without risks, “Renata Altemari, Twitter´s ‎Video Solutions Head for Latin America, said in a statement.

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