Turner to shut down sports channels in Brazil

EsporteInterativo

Turner announced that it will shut down Esporte Interativo channels, as well as its production activities, during the next 40 days. The brand, however, will remain active on digital platforms and social networks.
In a statement, the group explained that the sports programming, which includes rights to the UEFA Champions League and the A series of the Brazilian Championship from 2019, will move to TNT and Space, which will become the first “superstations” for Brazil, following a model already used in the United States.
“By integrating the best of Esporte Interativo with TNT and Space we will have the first superstations for the Brazilian audience, with the best of all genres, attending to the wishes of our fans, including live soccer, original series, variety shows, hollywood blockbusters and exclusive live events,” said Antonio Barreto, general manager of Turner in Brazil.
“Personally, and especially for our sports fans, it is difficult to see the end of the Esporte Interativo channels,” the executive added. “But the decision will strengthen our brands and enable a better offer of sport on digital platforms and in our direct relationship with the Internet consumer.” Barreto said that sports audiences are migrating to the online world and “Turner is committed to leading that transformation in the market, which is the most important for the company behind the United States.”
Turner acquired Esporte Interativo from Top Sports in 2015. The brand currently has two pay TV channels and one operating on free-to-air TV. The group also has the Esporte Interativo Plus streaming service.