Turner launches sports streaming service in the U.S


Turner announced that it will launch its new premium live sports streaming service Bleacher Report Live (B/R Live) in April. The service will initially launch with all streaming content available as part of a free preview period extending throughout the opening months of the product.
Beginning this summer, B/R Live will implement flexible pricing options, providing direct access to live games for purchase on an individual or subscription basis, the company said in a statement.
Among the live sporting events available directly through the service will be the UEFA Champions League and UEFA Europa League, NBA League Pass games, 65 NCAA Championships, PGA Championship, National Lacrosse League, The Spring League, Red Bull Global Rallycross, World Arm Wrestling League and more.
The platform – powered by Turner’s iStreamPlanet – will offer live sports with the ability to scroll through a feed of real-time sporting events, personalization features and a modern approach to live sports discovery, giving fans the tools to locate and watch their favorite games. The first event available through the service will feature Johnny Manziel’s debut in The Spring League on Saturday, April 7. B/R Live will launch on iOS, Android and the Web.
The service will fully leverage the Bleacher Report brand and its ability to reach and connect with millennial and Gen Z fans. The Bleacher Report site was acquired by Turner in 2012.
The new platform will compete directly with ESPN +, the streaming service that the sports network plans to launch this year in the United States.