Turner launches digital advertising unit

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Turner International announced the launch of T1, a new unit that will provide advertisers a single way to activate a full suite of global, regional and local campaigns across Turner’s digital properties spanning over 200 countries.
The launch of T1 consolidates Turner’s international digital advertising capabilities into a single division, complementing existing local digital and linear advertising sales and CNN International Commercial (CNNIC) operations across Latin America, EMEA and APAC, the company explained in a press release.
T1 is created and led by Rani Raad, President of CNNIC. It offers brands a suite of creative and data-driven advertising solutions – from forging far-reaching strategic partnerships to creating bespoke campaigns that include branded content, native and product placement, as well as pre-roll and display inventory across the Turner International digital portfolio.
The unit is designed to work with major brands on a wide range of campaigns that can scale multiple regions, be highly targeted to specific countries, or utilize particular Turner properties to reach defined audience demographics and clusters in brand-safe premium mobile, desktop and social environments.
According to the company, T1’s focus is on connecting global advertisers based outside the US with audiences across Turner’s digital portfolio including brands such as Cartoon Network, Boomerang, CNN, ELEAGUE, TNT, TBS, Esporte Interativo and COPA90.