US programmer Turner Broadcasting Systems (TBS, of Time Warner) announced that it will add to the trend by launching Video On Demand by Subscription (SVOD) platforms independent of Pay-TV operators, the company’s CEO, John Martin, has said.
As a start, the platforms would be released in the United States but it is expected that, as it happened with the similar service HBO Now, the strategy will be imitated in Latin America as from 2017.
“Before the end of this year we’ll have at least a couple of direct-to-consumer products in the marketplace”, told Martin during a lunch with journalists in New York. The officer said he will focus on reaching young people who have never been clients of traditional restricted television operators.
Turner is open to partnerships with operators to distribute the platforms through their broadband services. Martin clarified that the TV rights agreements on their shows give them “flexibility to sign with any distributor”.