Natural TV, the only private Turkish TV channel to broadcast in Africa, offers original content from Turkey and increases cultural awareness in the region.
The channel offers cartoons, health, agriculture, music and cultural contents. It also features news from Turkey’s state-run Anadolu Agency.
Along with foreign production films, the viewers also have the opportunity to watch Turkish production films on the channel such as “Anadolu Kartalları” (Anatolian Eagles) and “A.R.O.G.”
The CEO of Natural TV, Tuncay Demir, stated, “We get hundreds of videos from various parts of Africa who watch Natural TV. It makes me spiritually very happy to carry Turkish culture and economy to African homes with this channel.”
The Ankara-based Natural TV broadcasts 24/7 both in English and French languages. It covers 22 African countries and reaches about 5 million homes. The channel’s hosts consist of young people from Rwanda, Ghana and Nigeria.
Demir further declared, “There is a great market in Africa. Turkey gives importance to this market and wants to open into there. And we thought, ‘Why does this opening up not have a media leg?’ and one-and-a-half years ago we founded Natural TV. There is a big educated African population in Turkey. When we started broadcasting, we met Africans who are doing their PhDs here, are businesspeople, or are receiving medical education. In time, the number of our staff increased, and we also started receiving ideas from them. We are especially being watched in Ghana, Nigeria, Niger, Burkina Faso, Liberia and Senegal. Africans have a great interest in Turkey. And with us, their view towards the ‘white man’ is changing. We stand by all firms who want to open up to that region [Africa]. The [Turkish] state is therefore supporting us.’’
Odile Ntuali from Rwanda, who is a host on the channel in French, said it was her sixth year in Turkey. “I have finished the Airline Operator degree of the University of Turkish Aeronautical Association. I came to Natural TV because I like journalism. I love my job. I find it peaceful to live in Ankara.”
Another staff of the TV channel is Anissa Mugeni from Rwanda, concluded, “It is great to inform the Africans from another place in the world. At first everyone thinks Natural TV broadcasts from Africa, but when they find out it broadcasts from Turkey, it is very interesting and exciting for them.”