The Indian high definition travel lifestyle channel, Travelxp, is all in for the launch of a Tamil channel, travelxp Tamil. It is expected to be introduced in December 13 and will be launched officially across numerous distribution cable and DTH platforms afterwards.
The channel will have 100 hours of original content during the first year. Once stabilised, the channel will be launched worldwide. Dubbed shows from the already existing bouquet will be available.
Prashant Chothani, the chief executive officer of the channel, commented: “We are launching a new channel focussed on the Tamil audience across all age-groups. South India has vast tourist spots which are famous both, nationally and internationally, with some places that are yet to be explored. Our channel will highlight everything — from food to travel to leisure, etc. and will showcase it to the world”.
He further added that: “Our content is not available on any internet platform so that gives pay TV operators an opportunity to provide a unique offering to their customers”.
The channel is also planning the global launch of its 4K channel before February next year, with an investment of 2 million USD in producing its shows in 4K.