TRACE introduces SVOD service Trace Play

TRACE, the youth-focused international media group, has finally launched its hybrid digital service for SVOD, live TV and radio, called Trace Play. The new service will be dedicated to entertainment and Urban music and is available several countries like Africa and will be further accessible in over 200 countries soon.

Users will have unlimited access to ten live music and sports TV channels, alongside 31 live music radios and 2000 films, series, documentaries, concerts and TV shows on-demand. Content are available in both English and French. Urban music, ranging from R&B to Hip Hop, Soca to Afrobeat and DanceHall, Salsa to Gospel, among others, is curated for the platform. The service is accessible on several platforms like iOS, Android smartphones, Apple TV, Mac/PC.

The SVOD library collection will consist of movies like ‘Mum and Dad Meet Sam’ and ‘Hot Boyz’, African blockbusters such as ‘30 Days in Atlanta’ and ‘Ayanda’ , reality TV like ‘Growing up Hip Hop’, ‘Kingin with Tyga’, ‘Cutting it in the ATL’, multicultural series such ‘V-Republic’, ‘Kingmakers’, exclusive music and sport documentaries such as ‘Prince’, ‘Jidenna’, ‘Rihanna’, ‘Salomon Kalou’, ‘Special NBA: From All Stars to Africa’, and legendary concerts (Meshell Ndegeocello, Anderson Paak).

Olivier Laouchez, CEO of TRACE, revealed: “TracePlay has been our most ambitious project since our inception. We are the first in the world to launch a hybrid platform SVOD + Live TV + Live Radio, with 7 geolocalized versions, simultaneously in over 200 countries and on multiple connected devices. Our teams and those of our technical UK partner, Simplestream, have done a tremendous job to meet the expectation of millions of fans eager to access their favorite urban channels and content, anytime, anywhere, on any devices”.

“TracePlay is also a new activity that we approach with humility and ambition. Video streaming is revolutionizing our audiovisual industry and TRACE fans are the early adopters of this mobile and digital revolution. TracePlay represents a unique opportunity to continue and accelerate TRACE’s global growth”.