Trace Africa, the international music channel from the Trace brand, has recently gave its approval for showcasing urban music videos from Malawi. Videos were submitted by Malawi artists and sent to the channel on DStv channel 326, upon request by MultiChoice Malawi.
Among the music videos accepted are those from Theo Thomson- Magic and Wings, Good Tender – Bucci & Charley, Reggae Is In My Veins –Trumel, Disappear –Bucci, and Angelina by Dali.
Tshwanelo Maredi, the Marketing and Programming Specialist, said that: “Some videos weren’t accepted was that we don’t play ‘traditional’ African music.The others may have been rejected for reasons such as quality issues; we aim to provide our viewers with the best videos so unfortunately they didn’t meet the criteria”.
On the other hand, Chimwemwe Nyirenda, the Sales and Marketing Manager at MultiChoice Malawi, commented: “We are making a very good progress. We are very happy because we got some feedback from Trace Africa on why some videos were rejected because this what we agree with Trace Africa team to give feedback where necessary, so that we can refer back to Artists and their music producers so that next time they can produce only music video suitable for the channel and other international channels as well”.