In collaboration with du, Times Now World and Mirror Now is set for their Middle East debut after the success of the network’s existing offerings in the region – TIMES NOW, ET NOW and Zoom.
Increasing its mark in international markets, broadcast network, Times Network has launched Times Now World and Mirror Now in the Middle East on du TV, a digital entertainment offering delivered by UAE-based telecom operator du, from Emirates Integrated Telecommunications Company (EITC).
The COO and Executive President of Times Network, Jagdish Mulchandani, declared, “Our alliance with du, the foremost telecom leader in the Middle East, to launch TIMES NOW WORLD and Mirror NOW is both exciting and enriching. We have successfully secured a premium position in the market with our existing content offerings and I am confident that our latest additions will provide a complete bouquet of news and entertainment to the discerning taste of the Indian diaspora.’’
The network further reinforces its position in the UAE catering to the content preferences of Indian and South Asian communities with a presence in over 100 countries.
On the other hand, Deputy CEO of EITC, Fahad Al Hassawi, said, “At du, we place premium emphasis on ensuring that our Home solutions customers have access to world-class entertainment and content that enriches their lifestyle needs. With the arrival of even more compelling content options, we are thrilled to be delivering customers more of what they want through the continual evolution of our carefully curated content portfolio.’’
It should be noted that ETBrandEquity.com, is part of Times Internet which is a subsidiary of Bennett Coleman and Company Ltd. (BCCL). BCCL also owns Times Network which runs a slew of channels Times Now, ET Now, Mirror Now among others.