Mexican broadcasters Televisa and TV Azteca have renewed their exclusive TV rights to broadcast the matches of the Mexican national soccer team for another eight years, the President of Santos Laguna team, Alejandro Irarragorri, announced on Friday.
The new deal was approved by 12 votes in favor and four against during the assembly composed of the owners of Liga MX clubs. The decision was driven by an “automatic renewal clause” contained in the previous contract, which was deleted so “it won’t exist in the future”.
The Mexican Soccer Federation (FMF in Spanish) published a statement explaining the benefits obtained with the new deal. The FMF highlighted that “the economic benefit of the agreement tripled and variable revenues were obtained from the exploitation of digital platforms rights.”
With this new agreement, “the games of the national team will remain available for free for millions of Mexicans through Free-to-air TV,” said FMF.
The announcement comes after NBCUniversal/Telemundo and América Móvil presented a “more lucrative offer”, according to local media, for the digital platform rights.