Executives of Televisa and TV Azteca, the main Mexican networks, will participate in the next edition of NexTV Series Mexico & Central America, on October 3 & 4, to discuss the future of free-to-air TV and the evolution towards multi-screen platforms. The conference, organized by Dataxis, will be held at the Presidente Intercontinental Hotel in Mexico City.
The FTA market is adapting to new consumer habits, and broadcasters are increasingly adopting multi-screen and online video strategies.
Farid de la Peña Kuri, Head of Distribution and Digital Marketing of Televisa and Diego Leonel de Cervantes, Chief Digital Officer of TV Azteca, will discuss the new market trends together with Jorge Bermúdez, YouTube’s Head of Content Partnerships for Mexico & Colombia. The popular video platform closed this year an agreement with TV Azteca to distribute the Mexican company’s contents.
The panel will be completed with the contributions of two technology providers: Gustavo Lerner, Regional Channel Manager of Verimatrix and Rodrigo Godoi, Field Operations Manager, NLAT of AWS Elemental.
The executives will address topics such as the broadcasters’ strategies in MCNs, streams through social networks or through their own platforms; multiscreen advertising and monetization strategies; catch-up and VOD subscription models, integration in streaming media players and transmedia content.
In turn, during the second day, Rosy Ocampo, Corporate VP of Content of Televisa, will participate of the event in a special one to one session. Ocampo is undertaking the task of creating and executing strategies to help further develop and produce content for all the network’s free and Pay TV channels, targeting both Televisa and its sister network Univision.