Telemundo, Google team up for World Cup content

Telemundo announced a partnership with Google to offer World Cup content on Google and YouTube platforms for fans in the United States.
Under the deal, users searching content of the World Cup will see close to real-time video highlights from Telemundo Deportes, including in-game clips featuring goals, halftime highlights, match previews, winning probabilities, line-ups and news all within Google Search.
This initiative expands the partnership between Telemundo and YouTube, which includes more than five official channels with more than 14 million subscribers. The network will upload more than 1,000 hours of exclusive content across digital platforms, including content from YouTube Creators and fan reactions from across the world on the official Telemundo YouTube channel. In addition, World Cup games on Telemundo will be offered in markets where Youtube TV is available.
“Soccer is more exciting in Spanish, and we’re thrilled to be amplifying the access and engagement of the World Cup through Google and YouTube technology,” said Peter E. Blacker, executive vice president, digital and emerging business at NBCUniversal Telemundo Enterprises.