Brazilian operator Vivo (Telefónica) announced its strategy for the online gaming market, which includes the launch of the digital platform Games4U (developed by Terra), as well as sponsorship of an eSports club and the new season of “Game Changers”.
The new Games4U service brings together about 300 games to download on mobile and play online, as well as eSports news and reviews made by Youtubers. It is a freemium service, available through an Android application or website. The free area allows access to news and some videos.
Subscription users have access to more than 300 complete games with “free in app purchase” and no advertising to download on the cell phone or to play online from smartphones, tablet or computer. In addition, they can access exclusive videos of famous Youtuber Zangado, (who has more than 3.7 million subscribers on Youtube). ESPN also offers videos and news coverage. The monthly subscription costs R$ 12.90 (USD 4) and there is also a weekly subscription for R $ 4.99 (USD 1.6).
Vivo also announced that for a two-year term, it will be the sponsor of Vivo Keyd eSports club, which currently has four teams: Male League of Legends, Male and Female Counter-Strike, and Royle Clash (mobile). On the other hand, the company presented the second season of the documentary webserie “Game Changers”, which in five episodes shows the challenges of the Brazilian gamers.