Telefónica uses the same platform in Latin America for its streaming video service Movistar Play, which offers the possibility of accessing live linear TV channels. However, the marketing models vary depending on the country.
The offer of linear channels is different in each region depending on the transmission rights of both the international networks and national TV channels.
In Colombia, Movistar Play is available for both customers and non-customers of the company. The platform includes twelve linear channels, of which seven are available to OTT-only subscribers. If clients also have the pay TV service Movistar TV, then they can access the remaining five TV channels. The company plans to incorporate more TV channels to the platform in the coming months.
Recently, Telefonica launched the service in Peru. It is available for mobile customers and clients with fixed bundles called Duo and Trio, at no additional cost, so the monthly subscription option for non-customers is not enabled. In this case, Movistar Play includes more than 20 live channels, although the access to them depends on the type of service already contracted by the customer.
In Chile, there is no need to be a client of other Movistar services to subscribe Movistar Play. Currently, it offers 17 live channels but only available for users who also have pay TV.
In Brazil the platform is offered as On-demand service for clients of the IPTV service Vivo TV Fibra, although the company also operates DTH in the country. In turn, Ecuador is the only country where Movistar Play does not offer live linear TV channels.